Home / tech news / Firefox users lose trust in Mozilla after a 'Mr. Robot' promo went horribly wrong

Firefox users lose trust in Mozilla after a 'Mr. Robot' promo went horribly wrong

Symbol: NBCU Photograph Financial institution by way of Getty Pictures

Protip for Mozilla and america Community: One day when you find yourself plotting a tie-in for a display about vigilante hackers, possibly do not in truth compromise other folks’s privateness.

Some Firefox customers had been none too delighted to find that the internet browser had put in an add-on known as “Having a look Glass” with out permission. Bearing an outline that learn merely, in all-caps, “MY REALITY IS JUST DIFFERENT THAN YOURS,” other folks had been understandably suspicious.

(The all-caps utterance, it must be famous, is a quote from Lewis Carroll’s Alice’s Adventures in Wonderland.)

That remaining tweet is from a Mozilla worker, in case it isn’t transparent.

Having a look Glass grew to become out to be a promotional tie-in for Mr. Robotic, serving as the basis for a brand new trade truth sport. However the preliminary loss of readability as to its objective, coupled with the truth that it put in unprompted, brought about comprehensible alarm.

As soon as it was transparent that customers had been unsatisfied, Mozilla moved briefly to set issues proper. The preliminary 1.zero.three model of the Firefox extension featured the cryptic Carroll quote and not anything else, as TechCrunch famous, however a next 1.zero.four replace incorporated texting explaining its objective as an ARG.

Mozilla additionally created a give a boost to web page to extra totally give an explanation for Having a look Glass, and make it transparent that customers must decide in in the event that they sought after to take part within the ARG. On most sensible of that, the give a boost to web page features a imprecise mea culpa that lays out Mozilla’s challenge and dedication to giving other folks “extra keep an eye on over their lives on-line.”

The Mr. Robotic sequence facilities across the theme of on-line privateness and safety. One of the vital 10 guiding ideas of Mozilla’s challenge is that folks’ safety and privateness on the web are basic and should no longer be handled as not obligatory. The extra other folks learn about what data they’re sharing on-line, the extra they are able to give protection to their privateness.

Mozilla exists to construct the Web as a public useful resource obtainable to all as a result of we imagine open and unfastened is best than closed and regulated. We construct merchandise like Firefox to present other folks extra keep an eye on over their lives on-line.

Having a look Glass did not self-install in each model of Firefox, and because the dialog round it grew, customers started to determine what took place. The extension is a fabricated from Mozilla’s Defend Research program, which is a “person trying out platform for proposed, new and current options and concepts.”

Whilst some Defend Research trying out pieces urged customers for approval earlier than putting in, others are added routinely and require a guide opt-out. And, as some found out, it is imaginable to take part in Defend Research with out in particular opting in (h/t Engadget).

In the long run, Having a look Glass does not in truth do the rest until the person in query chooses to take part within the Mr. Robotic ARG. However it is a accept as true with factor greater than the rest. And with Mozilla’s Firefox Quantum replace freshly introduced — and vying to convey again customers stolen away by way of Google Chrome — this secretly added extension isn’t a just right glance.

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