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​Kakao looks to new emoticon characters for revenue boost

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One of the vital new characters come with penguin twins. Symbol: Kakao

Kakao, the operator of South Korea’s hottest chat app KakaoTalk, has unveiled a brand new circle of relatives of emoticon characters, its first in 5 years.

There are seven characters within the new NINIZ (pronounced nee-nee-z) sequence of emoticons, all in response to animals.

Kakao introduced its first batch of emoticon characters in 2012, referred to as Kakao Buddies, that have been extraordinarily well-received and feature change into synonymous with its chat app that has 30 million customers within the nation.

Their recognition allowed the corporate to open an emoticon marketplace — the place chat customers present persona emoticons to one another — that, in conjunction with its gaming trade, presented wholesome income prior to it expanded outdoor of chat.

The recognition of the emoticons additionally spawned its personal vending trade in response to the characters. Its offline retailer is a landmark of varieties on the Gangnam District in Seoul.

The emoticons seem throughout all Kakao products and services akin to its transportation carrier Kakao T and Kakao Financial institution, its cellular banking platform.

NINIZ is to be had in Kakao’s merchandise store on its chat app and can be used for promotion in different products and services as nicely, which it’s diversifying much more and mixing with synthetic intelligence.

Customers can seek advice from the sequence’ homepage to determine concerning the person characters’ personalities and their “distinctive international view”, the corporate stated.

Lovable character-based emoticons are vastly common in East Asia. Japan-based Line, which is administered by means of Korean portal Naver, additionally provides its personal unique emoticon characters.

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